Matching your image to a client’s expectations is vital, says Ian Scott-Bell, marketing director at Nigel Wright Recruitment in Grey Street, Newcastle.

It’s very much a case of doing your research and dressing appriopriately, My Style is oretty informal and i’m always in a suit and tie, but I used to work for Procter and Gamble where all the men were in Chinos and polo shirts.

Different clients have different expectations.

If youre selling a high Value service where professionalism is a high priority, the person delivering that service needs to be visually appropriate and well turned out.
But if you are recruiting for a creative agency something a little more unconventional, even dynamic and eye catching, could be just the thing.
Its a case of knowing your client and matching needs, values and aspirations.

Consistent professional image is vital when working with clients however. Coutts  Bank in Newcastle for example have allways prided itself on its professional image. Indeed, a few years ago there was a strict dress code of white shirts no facial hair and frock coats.
Things are a little more relaxed these days and people like to look modern smart and relaxed and fashionable all in one.
Suits and Ties are the order of the day in subdued colours blue, black, grey or pin sripe. But some people tend to make a little more of a statement with the colour of the shirt or tie.
Men in general are probobably more aware of fashion in these days and they look and feel good about themselves.